Advertising on MySpace just got a lot easier for Small to Medium size businesses. Launched October 12th 2008,  already doing a significtant amount of revenue per day!

Today I was invited to the first MyAds Webinar (thanks Shoemoney) below are my notes.

MyAds - Online Advertising and MySpace Ads on MySpace.com

Overview

• 75+ uniques monthly
• More then 30 billion monthly ad views served
• Display based product. (728×90, 160×600, 300×250) banner ads
• Example advertiser, in fashion kids inc. and bacon salt increase traffic by 200%

Targeting

• Interests and demographics
• Over 1100 interest categories available with massive scale
• Gender and age.
• Life stages (expecting, single parent, proud parent, grad student, high school graduate)
• Geography – National, City, Region, State.

Pricing

• Two ways of spending
• $5 per day.
• Daily or lifetime budgets settings
• Suggested bid feature
• Pay as you go

Suggested Bids

• PPC, estimated click volume
• Min bid .25

Soon minimum 25 cent pricing will change! (go lower), based on interests.

Monitoring and Reporting

• See hour or day reports, real time
• Impressions, click, ctr, apc, manage cost for that day.

Keys to Success

• Banner Display
• Call to action
• Targeting!

Soon to launch Occupational targeting!

Gave us $50 credit email us if your interested we have a couple left.

Now we just need to start working on some cool TARGETED banner ads!

Google released a new keyword yesterday, named the Search-based Keyword Tool. With this new tool you can get a better knowledge on what your potential customers are searching for and which keywords you should advertise on your campaign.

Here’s the scoop: you know that the Google search engine starts with searches conducted by users and helps them find relevant pages. But for keyword targeting, what you want is a tool that goes in the opposite direction by starting with your pages and identifying keywords that potential customers are searching on to find your products or services. The Search-based Keyword Tool does exactly this, leveraging search query data relevant to your website’s content. In other words, this new tool gives you keywords that are highly relevant to your site but are not part of your AdWords campaigns. This helps you take advantage of missed opportunities.

The Search-based Keyword Tool is now available to all advertisers in the US and UK. IMO, this is perfect solution for those setting up their AdWords campaign and doesn’t know which keywords to start with.

Have you heared about SEO? What is SEO anyway? SEO is an acronym for “search engine optimization” or “search engine optimizer.” To give you more idea of what SEO means, here are the some definitions of SEO.

A simple Definition from Google: A form of online marketing, search engine optimization (or search engine marketing) is the process of making a site and its content highly relevant for both search engines and searchers. Successful search marketing helps a site gain top positioning for relevant words and phrases.

Strategies and tactics undertaken to improve web pages so they gain a higher ranking in the searchengines, from Search Engine Genie

According to Wikipedia: Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

On my next post, I will give you an Idea how does SEO works. Stay tune —