Google released a new keyword yesterday, named the Search-based Keyword Tool. With this new tool you can get a better knowledge on what your potential customers are searching for and which keywords you should advertise on your campaign.

Here’s the scoop: you know that the Google search engine starts with searches conducted by users and helps them find relevant pages. But for keyword targeting, what you want is a tool that goes in the opposite direction by starting with your pages and identifying keywords that potential customers are searching on to find your products or services. The Search-based Keyword Tool does exactly this, leveraging search query data relevant to your website’s content. In other words, this new tool gives you keywords that are highly relevant to your site but are not part of your AdWords campaigns. This helps you take advantage of missed opportunities.

The Search-based Keyword Tool is now available to all advertisers in the US and UK. IMO, this is perfect solution for those setting up their AdWords campaign and doesn’t know which keywords to start with.