When you run an experiment with Website Optimizer, you’re testing new content to see whether it improves your conversion rate. Google has added new feature that potentially makes this tool even more special by allowing you to automatically disable your under-performing experiments. Here’s a quick how to:
1. For newbies, or those of us who forget stuff. If your haven’t used Website Optimizer or want to refresh, here’s a quick tutorial.
2. Finding the new feature. Website Optimizer is a tool that can help you improve the effectiveness of your website in getting a return on your investment. By allowing you to test different versions of your site content, you can determine what will best attract users and lead them to convert on your site. If you use AdWords, the new feature is really easy to find as long as you use their standard interface. The Website Optimizer tab is right in front of you.
If you use the new beta interface, its just a tab different now. There is a new reporting tab and you can find the WO link by clicking the dropdown.
Click the Wesite Optimizer link and start to edit settings on whichever experiment you want.
3. Putting Website Optimizer to work on your experiments. With auto-disabling, Website Optimizer will automatically prune poor performing variations for you. This keeps overall conversion rate high while testing. Additionally, by removing poor variations automatically, your traffic is focused on only the variations that have a chance at winning, which means experiments should complete faster. Now you can have Google auto-disable poor performing variations you’re testing. Simply scroll down and change the off button to on, hover over the dropdown and choose conservative, moderate or aggressive.
Once you turn on this setting, it’s important to note that:
Auto-disabling is available for any Website Optimizer experiment with more than two variations (i.e. you can’t use it for an A/B test, but you could for an A/B/C test).
Any losing test that is automatically disabled will be removed from its experiment. It can’t be re-enabled again, so please read through the descriptions of the level of controls you can choose from before turning on the setting.
Google released a new keyword yesterday, named the Search-based Keyword Tool. With this new tool you can get a better knowledge on what your potential customers are searching for and which keywords you should advertise on your campaign.
Here’s the scoop: you know that the Google search engine starts with searches conducted by users and helps them find relevant pages. But for keyword targeting, what you want is a tool that goes in the opposite direction by starting with your pages and identifying keywords that potential customers are searching on to find your products or services. The Search-based Keyword Tool does exactly this, leveraging search query data relevant to your website’s content. In other words, this new tool gives you keywords that are highly relevant to your site but are not part of your AdWords campaigns. This helps you take advantage of missed opportunities.
The Search-based Keyword Tool is now available to all advertisers in the US and UK. IMO, this is perfect solution for those setting up their AdWords campaign and doesn’t know which keywords to start with.
Your daily budget is the amount that you’re willing to spend on a specific AdWords campaign each day. AdWords displays your ads as often as possible while staying within your daily budget. When the budget limit is reached, your ads will typically stop showing for that day. How quickly your ads are shown during a given day is determined by your ad delivery setting.
On any single day, the AdWords system may deliver up to 20% more ads than your daily budget calls for. This helps make up for other days in which your daily budget is not reached. Google Help–>
What is Monthly Budget?
A monthly budget is the amount you’re willing to spend per month. The main difference from the daily budget setting is that you can review your performance and campaign spending based on a monthly goal rather than a daily goal.
Google have rolled out the monthly budget option to just a few accounts, and this feature is still under beta testing. It works quite simple. Instead of specifying a daily budget, they turn calculating it for 30 days, you can straight away set a monthly budget. This comes as an advantage when on certain days you have an extraordinarily high traffic, and other days very lean traffic. Both daily and monthly budget have their own pros and cons, and depending on individual needs, the advertisers are given an option. However, at this moment, the feature of monthly budget is not available in all accounts.
How to change your budget for an ad campaign:
Sign in to your AdWords account at http://adwords.google.com.
Click the name of the campaign you’d like to edit.
Click Edit Campaign Settings near the top of the campaign overview page.
Under Budget Options, enter a new daily budget.
Select a delivery method: standard or accelerated. This option controls how quickly your ads are shown during the day. Standard delivery is automatically selected for you.
