Google released a new keyword yesterday, named the Search-based Keyword Tool. With this new tool you can get a better knowledge on what your potential customers are searching for and which keywords you should advertise on your campaign.

Here’s the scoop: you know that the Google search engine starts with searches conducted by users and helps them find relevant pages. But for keyword targeting, what you want is a tool that goes in the opposite direction by starting with your pages and identifying keywords that potential customers are searching on to find your products or services. The Search-based Keyword Tool does exactly this, leveraging search query data relevant to your website’s content. In other words, this new tool gives you keywords that are highly relevant to your site but are not part of your AdWords campaigns. This helps you take advantage of missed opportunities.

The Search-based Keyword Tool is now available to all advertisers in the US and UK. IMO, this is perfect solution for those setting up their AdWords campaign and doesn’t know which keywords to start with.

What is Daily Budget?

Your daily budget is the amount that you’re willing to spend on a specific AdWords campaign each day. AdWords displays your ads as often as possible while staying within your daily budget. When the budget limit is reached, your ads will typically stop showing for that day. How quickly your ads are shown during a given day is determined by your ad delivery setting.

On any single day, the AdWords system may deliver up to 20% more ads than your daily budget calls for. This helps make up for other days in which your daily budget is not reached.  Google Help–>

What is Monthly Budget?

A monthly budget is the amount you’re willing to spend per month. The main difference from the daily budget setting is that you can review your performance and campaign spending based on a monthly goal rather than a daily goal.

Google have rolled out the monthly budget option to just a few accounts, and this feature is still under beta testing. It works quite simple. Instead of specifying a daily budget, they turn calculating it for 30 days, you can straight away set a monthly budget. This comes as an advantage when on certain days you have an extraordinarily high traffic, and other days very lean traffic. Both daily and monthly budget have their own pros and cons, and depending on individual needs, the advertisers are given an option. However, at this moment, the feature of monthly budget is not available in all accounts.

How to change your budget for an ad campaign:

• Sign in to your AdWords account at http://adwords.google.com.
• Click the name of the campaign you’d like to edit.
• Click Edit Campaign Settings near the top of the campaign overview page.
• Under Budget Options, enter a new daily budget.
• Select a delivery method: standard or accelerated. This option controls how quickly your ads are shown during the day. Standard delivery is automatically selected for you.
• Click Save Changes.

See http://adwords.google.com/support/ for more info.

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user. See Wikipedia for more info.

Google AdSense was the first major contextual advertising program. It works by providing webmasters with JavaScript code that, when inserted into webpages, displays relevant advertisements from the Google inventory of advertisers. The relevance is calculated by a separate Google bot, Mediabot, that indexes the content of a webpage.

Googles Adsense programme delivers contextual ads that look like Adwords but are actually banners generated on the fly to partner sites. Resources..

Since the advent of AdSense, Yahoo! Publisher Network, Microsoft adCenter, Ad-in-Motion and others have been gearing up to make similar offerings.

Here’s one best example of ad text for PPC Campaign on Google Adwords:
Save 20% OFF Pumice Stone —-> Strong word (SAVE). Contrast (OFF - capitalize)
Pumie Offers A 3-day Special Promo —-> Branding (Pumie - fictitious company name), Urgency (3 day special Promo)
Get Your Pumice Stone For Only $3! —-> Call to action (Get). Detailed ($3 and 20%)
www.Example.com —-> Display URL is your site

Also, notice the first letter of each word used - all are uppercase

Visit http://adwords.google.com/support/bin/answer.py?hl=en&answer=39431 for more info on how to create competitive Text Ads.