Recently, one of our clients have asked about the wire transfer or bank transfer on Yahoo Search Marketing. Wire Transfer or Bank Transfer is a type of payment method used in Yahoo. Wherein they provide set of instructions for advertisers who want to use this kind of method. However, wire transfer will not be applicable if the advertiser is consistently spend at least $10,000 each month on his/her account, he/she may be eligible for invoice payments.

I have read an article regarding Yahoo brings wire transfer service, and has bought its online payment product PayDirect to Europe in an effort to capitalize on the increase in money transfers that occurs around the Christmas period. PayDirect International is designed to enable people to send money via the PayDirect World Card, a store-value card that can be used to withdraw local currency at 800,000 Cirrus ATM machines around the world.

The person sending the money can refill the card to a specified limit at the Yahoo! PayDirect Website from their bank account. However, the recipient does not need to be a bank account holder and can use the card to withdraw the entire amount from a designated local ATM or make periodic withdrawals until the remittance has been used.

Recipients can also collect money sent at about 60,000 MoneyGram locations and receive a free five-minute international virtual calling card to contact the receiver by phone after the money has been sent. Also, the service is available in English at or Spanish.